Summary

Overall the experience was highly effective and rewarding as a first time user with only some frustrations such as the application closing and accessibility. My main findings were on the effective cohesiveness of Brawl Stars and how I, as a user, remained engaged throughout and desired to progress.

Prioritization Structure

• Important - Issues that could disrupt the users flow or overall experience.
• Minor - Non-vital components that could effect user retention, purchasing or social likelihood.
• Of Note - Visual elements that could be adapted or adjusted.
• Good - Effective elements found as a first time user.

Analysis Method and Approach

This is an individual analysis with no player data so I will omit talking about qualitative findings such as fun factor and difficulty and instead focus on player perception, cognition and behavior.

Hardware used: iPad Pro 12.9 inch, 5th Generation and Huawei P30 pro.

Evaluation

Important

• Close bar on the bottom of the application for button-less smartphones makes the game often accidentally close.

• No menu instantly accessible - the tutorial must be played before and menu can be accessed to change accessibility needs or language.
• Gem Balance inconsistency - How many gems user currently has is not always available to view when potentially purchasing.

Minor

• No Club introduction or on-boarding, colour variation on buttons could encourage Club creation/user curiosity.

• Navigation: point finger is clear and avoids pop up use but no option to revisit or revise hints and explanations - could pause progress if user has prolonged break from play.

• Trophy road access button bigger, as a place to frequently check progress the button is initially hard to locate.